Scott Dunlap, the VP of Mobile at Adidas and the GM of Runtastic, a subsidiary of Adidas where he is creating the future of the quote un quote connected athlete.
In this conversation, we talk about being an early voice in the ultrarunning media contributing to the blogging wave of the late 2000s and early 2010s, a few of his popular articles including his idea for the Strava GOAT program and whether endurance sports are a luxury good, the role that technology companies play in promoting and facilitating more outdoor activity, the application of web 3 technologies to the trail and ultra world and how athletes and creators stand to benefit, and the state of trail and ultrarunning.
Sponsors:
- Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/) to get 15% off your next order
- Gnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
Timestamps:
(0:54) - background in trail and ultrarunning
(6:42) - being an early voice in the ultrarunning media
(15:08) - the idea of the Strava “GOAT” program
(21:54) - the confluence of trail running and Silicon Valley influences
(27:01) - explaining the Adidas Runtastic App
(33:19) - how essential community and gamification will be to future outdoor activity
(40:46) - other important influences in the technology community on outdoor activity
(44:43) - speculating on shifts in consciousness when 1 billion athletes are connected worldwide
(51:09) - understanding the application of web3 technology to the trail and ultra running world
(60:10) - understanding move2earn, STEPN
(69:31) - how professional athletes and creators in trail and ultra could benefit from these new technologies, platforms
(77:20) - thoughts on the state of trail and ultrarunning
(81:48) - final thoughts
Follow Singletrack on Instagram:
www.instagram.com/runsingletrack/
Subscribe to Singletrack on Apple:
https://podcasts.apple.com/us/podcast/singletrack/id1572382413
Subscribe to Singletrack on Spotify:
https://open.spotify.com/show/7jAsWCRNSCU8nh81vrAaC2?si=3ac02e4e32b946c4
