I’m calling this Strava week because, yes, we have another representative from the platform here today.
Larissa Rivers is the North American Marketing Lead at Strava leading all brand efforts in the US and Canada through community building and nationally engaging programs. She joined Strava back in 2012 when it was still only relatively known amongst a cult following of cyclists with a view towards growing the brand amongst runners. The year after that, she and her husband, Brett opened up San Francisco Running Company to serve the trail runners in the Bay Area. They sold the company in 2019 and now live with mountain views in Louisville, CO with their three young and very active girls.
In this conversation, we go in depth about -
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