Sam Renouf is the Founder and CEO of the Professional Triathletes Organization. In this conversation, we talk about the challenges of professionalizing and mainstreaming endurance sports, pro athlete welfare, generating more casual fans for sports like trail running, and we get into some of the details of the PTO’s relationship with Ironman.
Timestamps:
(0:00) - PTO introduction, business model, athlete compensation
(18:05) - making media properties for pro endurance sports
(29:00) - changes in athlete storytelling, season-long narratives
(50:03) - PTO/Ironman relationship
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