JT Service is the Founder of Soul Focus Sports and Run Local Events.
In this conversation JT shares some stories from representing Dean Karnazes in the mid 2000s, his philosophy around event management and experiential marketing in the running world, and all sorts of thoughts around media, fandom and growing the trail running community.
Timestamps:
(3:35) - representing Dean Karnazes
(15:45) - the long tail of professional running
(23:08) - managing innovation versus tradition in events
(36:12) - more event management, growth discussion
(48:06) - whether trail running is ready for Netflix
(55:26) - assuming more leadership, responsibility in the community
(60:26) - miscellaneous questions
Discounts:
Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
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