Welcome to the Singletrack!
June 8, 2022

Andrew Drummond | Northeast Trail Running Scene, Pacing Scott Jurek on AT FKT, Running Content Creation

Andrew Drummond | Northeast Trail Running Scene, Pacing Scott Jurek on AT FKT, Running Content Creation

Andrew Drummond is a runner, skier, mountains ports retail store owner, and overall great ambassador for the White Mountains based in Jackson, NH.

We cover a lot of ground. We talk about his experience pacing Scott Jurek during the final stretch of his Appalachian Trail FKT in 2015, being a content creator in the sport, we have a wide ranging conversation about the northeast trail running culture, and we also dive deep into his experience running a ski and run speciality store.

Timestamps:

  • (2:10) - experience pacing Scott Jurek during 2015 Appalachian Trail FKT
  • (13:34) - White Mountains Direttissima
  • (18:52) - creating running content for social media, promoting the northeast scene
  • (26:22) - where elite ultrarunners are concentrated and why
  • (35:10) - why mountain sports brands don't highlight the northeast scene
  • (41:40) - northeast trail running events scene, building a UTMB-style event
  • (49:49) - pitching the northeast trail scene over the mountain west scene
  • (57:14) - coolest routes, FKTs, and races in the northeast
  • (66:42) - getting into retail with Ski The Whites
  • (69:05) - balancing athletic and business endeavors
  • (75:38) - proof of concept for mountain sports retail store
  • (78:28) - unintended business benefits of running and skiing content
  • (80:51) - whether a purely trail/ski/run speciality store is possible these days
  • (83:44) - advice and lessons from ski/run retail, UTMB media experiences
  • (90:27) - miscellaneous questions


Links:


Additional Episodes You May Enjoy:

  • #57 - Sarah Keyes | Northeast Trail Running Scene, Whiteface Mountain Races Directing, ITRA
  • #52 - Mike Foote | Race Directing, Skyrunning Speculation, Future Of Ultrarunning Events, UTMB Influences
  • #12 - Jack Kuenzle | FKT Scene, Sponsored Trail Runners, Brand Relationships

Support the show