Welcome to the Singletrack!

Matt Feldhake | Cocodona 250, Aravaipa Running, Trail Running Livestreams

Matt Feldhake is the Marketing Director for Aravaipa Running. Matt jois the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences.

Discounts:

Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order

HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

(0:37) - vision for the Cocodona 250
(6:44) - fan interest in 200+ mile race
(14:44) - early lessons from the Cocodona 250 livestream
(20:32) - Flagstaff livestreaming scene
(29:31) - the rewards, complexity of Cocodona 250 livestream
(33:28) - why Aravaipa is excied about and invested in livestreaming events
(43:29) - guessing at the future of trail running livestreams
(47:53) - trail running media inspiration
(52:01) - UTMB discussion, trail running events landscape
(59:50) - marketing the sport of trail running

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