Matt Feldhake is the Marketing Director for Aravaipa Running. Matt jois the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences.
Discounts:
Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.
Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order
Timestamps:
(0:37) - vision for the Cocodona 250
(6:44) - fan interest in 200+ mile race
(14:44) - early lessons from the Cocodona 250 livestream
(20:32) - Flagstaff livestreaming scene
(29:31) - the rewards, complexity of Cocodona 250 livestream
(33:28) - why Aravaipa is excied about and invested in livestreaming events
(43:29) - guessing at the future of trail running livestreams
(47:53) - trail running media inspiration
(52:01) - UTMB discussion, trail running events landscape
(59:50) - marketing the sport of trail running
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